Microsoft Dynamics 365 Fraud Protection is a cloud-based solution made to decrease fraud and abuse, reduce operational expenses, and increase bank acceptance rates. This solution is designed to reduce payment fraud and improve the online shopping experience of its customers. Now, more than ever, businesses need to offer their products and services online, keeping security at the top of their priority list. Hackers can attempt to use stolen account information to commit payment fraud, free trial abuse, fake product reviews, warranty fraud, refund fraud, abuse of discounts, and more. These can impact businesses’ profitability and credibility.
“It is our mission to help digitally transformed enterprises to fight fraud while keeping their doors open for genuine customers and partners.”
Microsoft had created a sophisticated technology stack that focuses on:
Account Protection
Protect your business reputation, customer accounts, and revenue by preventing fraudulent account creation and access. Your customers’ will feel safer shopping from your business with the knowledge that your company is actively protecting their user information. With Dynamics 365 Fraud Protection, you can safeguard customer accounts, which improve customer engagement and conversions. This includes account creation protection, account sign-in protection, device fingerprinting, and bot protection.
Purchase Protection
Bolster online revenue by increasing acceptance rates using adaptive AI technology. It continuously learns and adapts, providing store managers with the tools they need to refine fraud controls. By sharing fraud prevention information with issuing banks, you can increase authorization rates while keeping your customers’ information secure. You can also increase security by connecting to a fraud protection network. The network uses connected knowledge to provide fraud activity across the globe. This provides you and your network with the most current fraud activity information while prioritizing your customers’ confidential information. Lastly, you can improve customer service using a built-in escalation support tool. It displays the detailed context of the customer transaction, including fraud insights provided by the service. This tool perfectly balances revenue opportunities and customer experience with fraud loss.
Loss Prevention
Quickly identify potential fraud on returns and discounts for omnichannel purchases. This provides greater insight into fraud risk using business intelligence reporting. Microsoft Fraud Protection uses adaptive AI technology that adapts and learns to optimize fraud control. This minimizes manual effort allowing companies to focus on other tasks optimizing efficiency. The enhanced loss prevention system will provide you with actionable insights allowing you to react, when necessary, to prevent fraudulent activities.
These capabilities are grouped into three user experiences:
Diagnose – Used to gain insight into fraud concerns within your environment.
Evaluate – Used to assess and evaluate the effectiveness of Fraud Protection concerning your current fraud protection solution.
Protection – Used to tailor business rules to gain recommendations for your e-commerce transaction decisions.
Over the last two years, Dynamics 365 Fraud Protection has reduced operational expenses by over $76 million, improved the false positive rate by 1.38%, and increased bank acceptance rates by 7.69%. Fraud Protection reduced fraud loss, decreased the number of manual reviews, and reduced wrongful rejections. This has cumulatively increased revenue by hundreds of millions of dollars. Microsoft Dynamics 35 Fraud Protection uses the same technology that helps Microsoft protect over one billion of its own e-commerce transactions every year.